Always store your cartridge upright (for example, with the print head at the bottom) as it would be placed in your printer, as during shipping the cartridge could get jolted and shaken around and the air which is normally at the top may have moved to the bottom.
By storing the cartridge upright the ink is free to settle, the air will rise to the top and the ink will flow freely without any air bubbles.
If you install the cartridge as soon as you receive it and you have a problem with the print quality then leave it overnight before attempting to print again. This will allow the ink to settle.
When installing a new printer cartridge always make sure that you remove the protective clip (if there is one on the print head) and any print head tape.
The printer automatically runs a print head cleaning routine after new cartridges are installed. If however, the print quality is not as you expected, please run another print head cleaning cycle via the printer’s software. We recommend that you do this no more than twice as doing so effectively would be wasting ink.